The Zetetic Website - photographs by Alexander Brattell



Marketing, visual identity & fine art prints for the refurbishment & rebranding of the Pacific Mutual Building (1908 & 1922), Los Angeles.
Rising Realty Partners, 2012.






Silver Gelatin analogue prints scanned at ultra high resolution enabling extreme magnification. Exploring the building's
outstanding attributes of authenticity and craft, values that are key to the renaissance of LA's unique art deco Downtown area.


Rising Realty Partners